NovaEyes is a mascara with reflective glitter particles designed to add sparkle, dimension, and color to lashes. Its value proposition is not only to apply makeup, but to turn eyelashes into the focal point of the makeup.

Unlike conventional black mascara, this product acts as a special effects makeup, ideal for festivals, concerts, parties, photo shoots, artistic makeup, social media content, and evening looks.

In the market, it is also sold as glitter mascara, lash top coat, or shimmering mascara, a category that has gained popularity thanks to TikTok, Instagram, and music festival trends. Renowned brands also offer similar products, positioning them as a complement for creative and high-impact looks.

What is it for?

Its main objective is:

To give immediate shine to eyelashes.
To create a striking look.
To complement party makeup.
To add metallic reflections.
To highlight photographs and videos with flash.
To create a different makeup without the need for false eyelashes.

What is its function?

It performs three functions simultaneously:

Decorates eyelashes.
Adds visual volume thanks to the glitter.
Transforms traditional makeup into a much more striking look.

How does it work?

Its formula incorporates a transparent or pigmented base along with reflective particles.

When applied:

The brush distributes the formula.
The particles adhere to each eyelash.
Natural or artificial light generates intense reflections.
The result changes depending on the lighting angle.

It can be used alone or as a top coat over black mascara to enhance the effect, a common practice for this type of product.

How to use

Cleanse eyelashes completely.
Apply a coat of black mascara (optional).
Apply Glitter Mascara from root to tip.
Wait approximately one minute.
Repeat for greater intensity.

Features

High-reflection glitter.
Available in multiple colors.
Metallic finish.
Shimmery effect.
Precision brush.
Quick drying.
Easy application.
Ideal for artistic makeup.
Compatible with natural eyelashes.
Can be used as a topper.
Elegant presentation.
Portable product.

Materials / Components

Generally, this type of mascara contains:

Cosmetic base.
Mineral pigments.
Fixing polymers.
Shimmering cosmetic particles.
Thickening agents.
Preservatives approved for cosmetic use.